Privacy Policy 

 Effective Date: July 2025 

 At Backflow Solutions, Inc. and BSI Online ULC (“we,” “us,” or “our”), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website(s) backflow.com, bsionline.com, and/or bsionline.ca (the “Site”). Please read this Privacy Policy carefully to understand how we handle your personal data. 

 By using our Site, you agree to the collection and use of information in accordance with this Privacy Policy. 

1. Information We Collect

We may collect the following types of information when you visit our Site: 

Personal Information:
When you interact with us, such as when you register, fill out a form, or make a purchase, we may collect personal information, such as:

  • Name 
  • Email Address 
  • Phone Number 
  • Physical and Mailing Address 
  • Backflow Related Information 

  Non-Personal Information:
We may collect non-personal information about your visit to our Site, including:

  • IP Address 
  • Browser Type and Version 
  • Operating System 
  • Referring Website 
  • Pages You Visit 
  • Time and Date of Your Visit 

  Cookies and Tracking Technologies:
Our Site may use cookies and similar technologies to improve your experience, analyze usage, and deliver targeted advertising. You can choose to accept or reject cookies through your browser settings. However, some features of the Site may not function properly without cookies.

2. How We Use Your Information

We use the information we collect for various purposes, including: 

  • To provide, operate, and maintain our Site and services 
  • To process transactions and manage your orders 
  • To personalize your experience and improve our offerings 
  • To communicate with you, respond to your inquiries, and provide customer support 
  • To send promotional emails, newsletters, or other communications (you may opt-out at any time) 
  • To comply with legal obligations 

3. How We Share Your Information

We do not sell, rent, or trade your personal information. However, we may share your information in the following situations: 

  • Service Providers: We may share your information with trusted third-party service providers who assist us in operating our Site and conducting our business (e.g., payment processors, marketing and business operations partners, etc.). 
  • Affiliated Businesses: We may share your email address with our affiliated businesses, which may include our partners, subsidiaries, or other companies under common ownership. These affiliated businesses may use your email address to send you marketing communications, promotions, or offers related to products and services that may interest you. You may opt-out of receiving communications from these affiliated businesses by following the unsubscribe instructions in any email or by contacting us directly. 
  • Legal Requirements: We may disclose your information if required to do so by law or in response to a legal request, such as a subpoena or court order. 
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction. 

4.  Data Security

We take reasonable measures to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of data transmission over the internet or electronic storage is 100% secure, so we cannot guarantee its absolute security. 

5. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal data, such as: 

  • Access: You may request access to the personal information we hold about you. 
  • Correction: You can request that we correct any inaccuracies in your personal information. 
  • Deletion: You may request that we delete your personal information, subject to legal limitations. 
  • Opt-Out of Communications: You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link at the bottom of our emails or by contacting us directly. 

To exercise any of these rights, please contact us at marketing@backflow.com.  

6. Third-Party Links

Our Site may contain links to third-party websites that are not operated by us. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit. 

 7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will post the updated Privacy Policy on this page and update the “Effective Date” at the top. Please review this Privacy Policy periodically for any updates. 

8. Contact Us

If you have any questions or concerns about this Privacy Policy, or if you wish to exercise any of your rights, please contact us at: 

United States of America:
Backflow Solutions, Inc. 
12609 S Laramie Ave.
Alsip, IL 60803
Email: marketing@backflow.com  

Canada:
BSI Online ULC 
PO BOX 51324 RPO Cameron
Burnaby, BC V3J 0C9
Email: marketing@backflow.com